Study of the Economic Valuation of Gemah Beach Tourism During the Covid-19 Pandemic in Tulungagung Regency, East Java

The engulfing COVID-19 pandemic in various regions affected sectors, one of which was the Indonesian tourism sector. policy social restrictions and travel led to a decrease tourists at almost all tourist attractions. purpose this study is identify type economic value generated by Gemah Beach objects during Covid-19 evaluate total pandemic. This research method uses survey taking sample number tourists, business people, managers objects. data collected consists primary secondary data. valuation used calculate object obtained from direct use value, indirect preferred existence bequest value. Data analysis descriptive quantitative. results still found types activities carried out actors pandemic, despite government’s restrictions. Meanwhile, based on IDR 28,131,949,529 obtained. according managers, lower than before due activity visitors. Optimizing natural potential attraction with fulfillment facilities infrastructure accordance health protocol can be as strategy dealing so that industry continue grow.